Sep 5, 2017 / studio notes
Why I Decided To Rename & Rebrand
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2NiUbnvIr79mbqWFwB1_GzSIWNxhtJLI3dgy9Of7pBKYmZaXoq53cGRPZ8veztyiY3hoAKF3T7wQib-B8wQRCAY4UKixNV805tSs7qPXChJy5GxkBPDt30TzgM8C1wuLM824v1oF5aPiE/s1600/Union-Shore-Moodboard-blogger.jpg)
Change.
It was really that simple. I needed a fresh start.
I started blogging way back in 2010 as Creative Index. (If you made the jump from over there, thank you!) :) It was just a place to catalog my thoughts and connect with other creatives. There was no real thought behind the name and I definitely didn't think of it as a brand”... it was just my little corner of the web to ramble on and play with blog designs.
During one of my blogging ruts, I decided to open my Society6 shop. I had some prints I designed so I thought I would create an account and sell them to make some extra money! (If you’re unfamiliar, Society6 helps independent artists sell their work. S6 will print/ship items for you and you get a % of the sale.) I didn't have any real expectations and my first 3 months I only made $36! I thought about throwing in the towel, but I didn't. I just kept swimming ;)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2NiUbnvIr79mbqWFwB1_GzSIWNxhtJLI3dgy9Of7pBKYmZaXoq53cGRPZ8veztyiY3hoAKF3T7wQib-B8wQRCAY4UKixNV805tSs7qPXChJy5GxkBPDt30TzgM8C1wuLM824v1oF5aPiE/s1600/Union-Shore-Moodboard-blogger.jpg)
Change.
It was really that simple. I needed a fresh start.
I started blogging way back in 2010 as Creative Index. (If you made the jump from over there, thank you!) :) It was just a place to catalog my thoughts and connect with other creatives. There was no real thought behind the name and I definitely didn't think of it as a brand”... it was just my little corner of the web to ramble on and play with blog designs.
During one of my blogging ruts, I decided to open my Society6 shop. I had some prints I designed so I thought I would create an account and sell them to make some extra money! (If you’re unfamiliar, Society6 helps independent artists sell their work. S6 will print/ship items for you and you get a % of the sale.) I didn't have any real expectations and my first 3 months I only made $36! I thought about throwing in the towel, but I didn't. I just kept swimming ;)
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