Feb 5, 2019 / studio notes
Roots Out West Rebrand
![Roots Out West Modern Farmhouse Logo by Union Shore](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1dKiekPRqJ4nC5SALkulDIwXXWzRwG0vZh8M4gSPhOgqECT44BwbsUD_7hafv9EZzkejzAm60r8TjP_CHwe6VhFf3UPUSrAJtMKVFIX99Poj4ib6IsaZvBz5WlkvyUT1Z20J_5V6zE1Dw/s1600/ROW-blogbrand6b.jpg)
Last year, I stopped taking on design work and put all my focus into designing products for my society6 & etsy shops. And to be honest, I really started to miss it. Working with people to help bring their ideas to life is so fun and really rewarding.
So when Jess reached out a few months back asking for a new logo, I was excited to help.
![Roots Out West Modern Farmhouse Logo by Union Shore](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfKtU6FdS1MOmseXdX2kJ7bYtJH8LCeTPrl8Cub0Z665HYcVzkKrYBIIK6r9Hg28kbYAuK2DYGruBKIEqMCKigbNhb5e1x3U8sFia3FRyJK0mdPP9ecAjwafEnM6eACrZPdaNT08bWYEC8/s1600/ROW-styleboard1.jpg)
![Roots Out West Modern Farmhouse Logo by Union Shore](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg76qyrG19N4hweCO9Iq9EzbMkSZqR7FB8iirf_BAVB_U7y2z4zRBAL6z-7thm5o_96Chyphenhyphenjl7U1sB6DMc9P2_-N-OsgoDdoKjzZpETwK-41L_OsO8XgAF3dQcZUABSXaCpoyagkS1Ab8v4J/s1600/ROW-styleboard2.jpg)
Jess moved back to the country and is embracing newlywed life on a cattle farm and wanted the new logo to reflect that. She started with a new blog theme and for the logo, she wanted to use her parents barn (hello, it's gorgeous!) as inspiration for the new look. We used a mix of serif & sans serif fonts (the main typeface is sans serif to keep it modern) and to bring it all together we paired hand-drawn elements to give it an organic, rustic feel.
Hop on over to her blog or instagram to say hello and get a peek at day-to-day life on the farm!
She's also got an Etsy shop filled with cozy, hand-knitted throws & scarves!
As I mentioned above, I really did miss designing logos and brand work. If you have a blog or small shop and want a new logo, please reach out! I'm opening up a few spots for custom design work (no wordpress websites), so feel free to contact me if you think we'd be a good fit!
![Roots Out West Modern Farmhouse Logo by Union Shore](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1dKiekPRqJ4nC5SALkulDIwXXWzRwG0vZh8M4gSPhOgqECT44BwbsUD_7hafv9EZzkejzAm60r8TjP_CHwe6VhFf3UPUSrAJtMKVFIX99Poj4ib6IsaZvBz5WlkvyUT1Z20J_5V6zE1Dw/s1600/ROW-blogbrand6b.jpg)
Last year, I stopped taking on design work and put all my focus into designing products for my society6 & etsy shops. And to be honest, I really started to miss it. Working with people to help bring their ideas to life is so fun and really rewarding.
So when Jess reached out a few months back asking for a new logo, I was excited to help.
![Roots Out West Modern Farmhouse Logo by Union Shore](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfKtU6FdS1MOmseXdX2kJ7bYtJH8LCeTPrl8Cub0Z665HYcVzkKrYBIIK6r9Hg28kbYAuK2DYGruBKIEqMCKigbNhb5e1x3U8sFia3FRyJK0mdPP9ecAjwafEnM6eACrZPdaNT08bWYEC8/s1600/ROW-styleboard1.jpg)
![Roots Out West Modern Farmhouse Logo by Union Shore](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg76qyrG19N4hweCO9Iq9EzbMkSZqR7FB8iirf_BAVB_U7y2z4zRBAL6z-7thm5o_96Chyphenhyphenjl7U1sB6DMc9P2_-N-OsgoDdoKjzZpETwK-41L_OsO8XgAF3dQcZUABSXaCpoyagkS1Ab8v4J/s1600/ROW-styleboard2.jpg)
Jess moved back to the country and is embracing newlywed life on a cattle farm and wanted the new logo to reflect that. She started with a new blog theme and for the logo, she wanted to use her parents barn (hello, it's gorgeous!) as inspiration for the new look. We used a mix of serif & sans serif fonts (the main typeface is sans serif to keep it modern) and to bring it all together we paired hand-drawn elements to give it an organic, rustic feel.
Hop on over to her blog or instagram to say hello and get a peek at day-to-day life on the farm!
She's also got an Etsy shop filled with cozy, hand-knitted throws & scarves!
As I mentioned above, I really did miss designing logos and brand work. If you have a blog or small shop and want a new logo, please reach out! I'm opening up a few spots for custom design work (no wordpress websites), so feel free to contact me if you think we'd be a good fit!
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